Privacy Policy

This Privacy Policy explains how Japanese Knotweed Expert Ltd collects, uses and protects your personal data when you visit our website, make an enquiry or use our services.

We are committed to handling your data lawfully, fairly and transparently in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Japanese Knotweed Expert Ltd is the data controller responsible for your personal data.

Registered address:
Waterbridge Farm, Yarnfield Lane, Yarnfield, Stone, Staffordshire, ST15 0NE

Contact details:
Email: info@japaneseknotweedexpert.co.uk
Telephone: 01782 479444

2. What Personal Data We Collect

We may collect and process the following categories of personal data:

Contact details (name, email address, telephone number, address)
Enquiry and service-related information
Property and site information where relevant to our services
Communication records (emails, calls, messages)
Technical data (IP address, browser type, device information)
Website usage data (pages visited, interactions, timestamps)

We do not collect sensitive personal data unless it is necessary for a specific service and provided directly by you.

3. How We Collect Your Data

We collect data in the following ways:

When you submit an enquiry via our website forms
When you contact us by phone, email or other communication channels
When you interact with our website (via cookies and analytics tools)
When you engage with our services or request quotations

4. How We Use Your Data

We use your personal data to:

Respond to enquiries and provide quotations
Deliver our services and fulfil contractual obligations
Manage ongoing projects and client relationships
Communicate important updates relating to our services
Improve our website, services and user experience
Monitor and analyse website performance
Support marketing and advertising activities (where appropriate and lawful)
Comply with legal and regulatory obligations
To arrange site access, surveys, treatment works and associated logistics;

5. Lawful Basis for Processing

We process your personal data under the following lawful bases:

Contract: where processing is necessary to provide services you have requested
Legitimate Interests: to operate, improve and promote our services, provided your rights are not overridden
Consent: where required, particularly for non-essential cookies and marketing activities
Legal Obligation: where we are required to comply with applicable laws

6. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your experience, analyse website performance and support marketing activities.

Consent for non-essential cookies is managed through our cookie consent platform (CookieHub), which allows you to control your preferences.

We use the following types of cookies:

Necessary cookies – required for the website to function
Analytics cookies – to understand how users interact with the site
Marketing cookies – to support advertising and remarketing
Functional cookies – to support embedded content such as video and maps

You can update your preferences at any time via the “Manage Cookies” option on our website.

Further details are provided in our Cookie Policy.

7. Analytics and Advertising

We use trusted third-party platforms to understand how our website is used and to support marketing activities. These may include:

Google Analytics (GA4)
Google Ads
LinkedIn Insight Tag
Vimeo (for embedded video content)
Google Maps (for location-based functionality)

These platforms may collect information about your interaction with our website, including IP address and browsing behaviour.

We use Google Consent Mode to ensure that analytics and advertising tracking respects user consent preferences.

8. Data Sharing

We do not sell or rent your personal data.

We may share your personal data with carefully selected third parties where this is necessary to deliver our services or operate our business effectively. These may include:

Service providers and subcontractors, including surveyors, contractors, waste carriers and disposal partners involved in delivering works or site services
Professional advisors and specialists, such as environmental consultants, laboratories or technical partners where required
Payment processing providers, who securely handle payments on our behalf (we do not store card details)
IT and website service providers, including hosting, analytics and marketing platforms
Legal, regulatory or insurance bodies, where required for compliance, claims or dispute resolution

We only share the minimum necessary information required for the relevant purpose, and all third parties are required to process your data securely and in accordance with applicable data protection laws.

We will only share your data for marketing purposes where we have a lawful basis to do so.

9. International Transfers

Some of our third-party providers (such as Google and LinkedIn) may process data outside the UK.

Where this occurs, we ensure appropriate safeguards are in place, such as:

UK-approved international data transfer mechanisms
Standard Contractual Clauses
Adequacy decisions where applicable

10. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including:

Providing services
Meeting legal and regulatory requirements
Resolving disputes

Retention periods vary depending on the type of data and legal obligations.

11. Your Rights

Under UK GDPR, you have the right to:

Access your personal data
Request correction of inaccurate data
Request erasure of your data
Restrict or object to processing
Request data portability
Withdraw consent at any time (where applicable)

To exercise any of these rights, please contact us using the details above.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
https://ico.org.uk

12. Data Security

We take appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, misuse or alteration.

13. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices of these websites and recommend reviewing their policies separately.